By Michael Hanna
A payment gateway is an e-commerce application service provider solution that authorizes payments for e-businesses and online retailers. It is the equivalent of a physical point of sale terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant.
A payment gateway facilitates the transfer of information between a payment portal (such as a website or IVR service) and the Front End Processor or acquiring bank. When a customer orders a product from a payment gateway enabled merchant, the payment gateway performs a variety of tasks to process the transaction. This process is explained in more detail below.
Internet Payment Gateways make real time online credit card processing possible. The data is sent to the gateway via shopping carts and a secure server. When a credit card transaction is made, the payment gateway checks for validity, encrypts the transaction details, ensures its departure to correct destination and decrypts the responses that are sent back.
How an Internet Payment Gateway works:
The internet payment gateway automates the transactions between the customer and the merchant. The payment gateway performs various tasks for the transaction process. Some of them are given below:
•Encryption – once a customer places an order through a website, the browser encrypts that information through a secure server encryption.
•Payment Server – the information sent back by the merchant is sent to a relevant bank which acquires that information and then sends back the transaction information for authorization to the card issuing bank.
•Authorization – that bank then sends back an authorization request, either acceptance or denial, to the payment gateway.
•Confirmation – the internet payment gateway then sends back the relevant information to the website and the customer respectively.
•Fund Deposit – the acquiring bank then deposits the funds into the merchant’s account.
•Reporting – because of the internet payment gateway facility, the merchants can view their fund report online or download it for their convenience.
Many payment gateways also provide tools to automatically screen orders for fraud and calculate tax in real time prior to the authorization request being sent to the processor. Tools to detect fraud include geolocation, velocity pattern analysis, delivery address verification, computer finger printing technology, identity morphing detection, and basic AVS checks.
Thursday, March 12, 2009
Basics of Web Ecommerce Development for Online Merchants
By Anirban Bhattacharya
A fully functional E-Commerce Website, allows you to sell goods and services through the internet, thereby enabling you to expand your market far beyond your geographical boundaries. There are a variety of e-commerce websites ranging from single page catalogue sites, which allow an interested customer to raise a query or it can go all the way to enable the customer make a purchase then and there using a variety of payment methods.
The E-Commerce aspect of the internet is growing faster than anyone could have predicted and businesses from around the globe are jumping onboard to take advantage of this trend. There are a number of options when it comes to choosing an ecommerce website builder. There are the so called ‘build your own’ website options that provide you with free templates but if you want to actually create a niche for yourself in the market, it would advisable to steer clear of free website tools and go for customized ecommerce web design services. There are a number of exciting features that can be added to an otherwise ‘vanilla’ website making it more attractive to potential customers.
These are additional services offered by Companies providing customized ecommerce web design services:
Customized Shopping cart: A virtual manifestation of a store front where you can display your catalogue, products, prices etc. Here the customer can pick and choose the items he/she would like to purchase. Once the customer is through with his shopping he’s taken to the payment area.
Payment Gateway Service Provider: An ecommerce website builder will integrate your site with a credit card processor which will process the payment on your behalf. It can either be done through a bank or a company offering merchant account services.
Ecommerce site solution has helped thousands of web marketers redesign their business processes and existing value chains by testing revolutionary models of conducting online businesses. Therefore it would wrong to say that e-business is limited to just e-commerce. If you too have a great idea about promoting or marketing something unique on the internet web ecommerce development can turn than vision into a very profitable reality.
A fully functional E-Commerce Website, allows you to sell goods and services through the internet, thereby enabling you to expand your market far beyond your geographical boundaries. There are a variety of e-commerce websites ranging from single page catalogue sites, which allow an interested customer to raise a query or it can go all the way to enable the customer make a purchase then and there using a variety of payment methods.
The E-Commerce aspect of the internet is growing faster than anyone could have predicted and businesses from around the globe are jumping onboard to take advantage of this trend. There are a number of options when it comes to choosing an ecommerce website builder. There are the so called ‘build your own’ website options that provide you with free templates but if you want to actually create a niche for yourself in the market, it would advisable to steer clear of free website tools and go for customized ecommerce web design services. There are a number of exciting features that can be added to an otherwise ‘vanilla’ website making it more attractive to potential customers.
These are additional services offered by Companies providing customized ecommerce web design services:
Customized Shopping cart: A virtual manifestation of a store front where you can display your catalogue, products, prices etc. Here the customer can pick and choose the items he/she would like to purchase. Once the customer is through with his shopping he’s taken to the payment area.
Payment Gateway Service Provider: An ecommerce website builder will integrate your site with a credit card processor which will process the payment on your behalf. It can either be done through a bank or a company offering merchant account services.
Ecommerce site solution has helped thousands of web marketers redesign their business processes and existing value chains by testing revolutionary models of conducting online businesses. Therefore it would wrong to say that e-business is limited to just e-commerce. If you too have a great idea about promoting or marketing something unique on the internet web ecommerce development can turn than vision into a very profitable reality.
Basics of an ecommerce website design
By Anirban Bhattacharya
An ecommerce website design represents a website vying to sell goods and/ or services online.
ONE
A very basic feature of a contemporary ecommerce website development is integration of an online payment processing system using a credit card/ debit card et al. The feature ensures quick sales turn around which is precisely what user needs almost as a pre-condition. However, implementing an online sales processing system is not a simple job and requires a robust ecommerce software solution in connection.
TWO
Ecommerce website development is the stepping stone of ecommerce business solutions. An ecommerce website acts as a shopping store for the visitors, showcasing their various services/ products on sale. An ecommerce website design usually integrates a shopping cart that allows a user to shop from the shopping store on the same lines, like one would shop in a mall and add purchased items to the cart.
The aim of ecommerce business solutions is any day to make sales and earn profit. Accordingly, an ecommerce website design aims at converting visitors into customers. A good ecommerce website design tends to gently and intuitively lead the visitor through accurate and lucid information about the products/ services on offer to the sales page. At the same time, ample attention is paid to rendering the website content and design friendly for search engine spiders.
THREE
Ecommerce business solutions aim to achieve affordable ecommerce web site and ecommerce web development seeks to create a cross browser compatible ecommerce website. There are numerous web browsers out there, way beyond Internet Explorer and Netscape. Consequently, a good website design, while keeping the affordability quotient in tact, is developed in tandem with W3C validations for cross browser and cross platform compatibility.
FOUR
Use of appealing photograph of products and services both affordable and effective means to render a shopping ecommerce software solution more appealing and goal oriented. It is suggested to use original photographs on a preference basis, followed by scanned images and subscription to high quality images from photo galleries. It is also important to ensure light weight images that are quick to download.
An ecommerce website design represents a website vying to sell goods and/ or services online.
ONE
A very basic feature of a contemporary ecommerce website development is integration of an online payment processing system using a credit card/ debit card et al. The feature ensures quick sales turn around which is precisely what user needs almost as a pre-condition. However, implementing an online sales processing system is not a simple job and requires a robust ecommerce software solution in connection.
TWO
Ecommerce website development is the stepping stone of ecommerce business solutions. An ecommerce website acts as a shopping store for the visitors, showcasing their various services/ products on sale. An ecommerce website design usually integrates a shopping cart that allows a user to shop from the shopping store on the same lines, like one would shop in a mall and add purchased items to the cart.
The aim of ecommerce business solutions is any day to make sales and earn profit. Accordingly, an ecommerce website design aims at converting visitors into customers. A good ecommerce website design tends to gently and intuitively lead the visitor through accurate and lucid information about the products/ services on offer to the sales page. At the same time, ample attention is paid to rendering the website content and design friendly for search engine spiders.
THREE
Ecommerce business solutions aim to achieve affordable ecommerce web site and ecommerce web development seeks to create a cross browser compatible ecommerce website. There are numerous web browsers out there, way beyond Internet Explorer and Netscape. Consequently, a good website design, while keeping the affordability quotient in tact, is developed in tandem with W3C validations for cross browser and cross platform compatibility.
FOUR
Use of appealing photograph of products and services both affordable and effective means to render a shopping ecommerce software solution more appealing and goal oriented. It is suggested to use original photographs on a preference basis, followed by scanned images and subscription to high quality images from photo galleries. It is also important to ensure light weight images that are quick to download.
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